The iPod accounted for more than half of Apple’s sales back in the day. It was the cornerstone product Steve Jobs could not allow to fail. However, it became increasingly evident that a music player alone was insufficient, with a phone incorporated it would be much more practical. The solution was plain; Apple had to produce its own future phone in order to stay competitive.
In addition to the iPod, the era of iPod-based Apple was also coming to an end. Engineering personnel within Apple had been proposing this concept since the early 2000s. Despite this, Steve demonstrated conviction. Apple would not create a cellular gadget in the near future. For one, he appeared to have a distaste for corporations. In 1984, when introducing the first-ever Macintosh, Steve presented Apple as a “rebel force” which provided optimism against the “evil empire,” IBM.
Apple grew into a large corporation itself – but not surprisingly it remained in Steve’s view as the “world’s largest startup.” Creating a smartphone necessitated interacting with phone carriers such as Verizon, also known as the malevolent titans of industry.
Jobs, in particular, predicted that smartphones would evolve not as a must-have status symbol, but rather as a glorified Swiss army knife that appealed to a geekier, “pocket protector” crowd, as he called it.
It took herculean efforts of his engineers like Sakoman and others to convince Jobs to build the phone. this was their first iPhone .
The rest they say is history – unlike what most people think it was this iconic move that made apple a trillion dollar company.
If you don’t find ways to kill your product the market most certainly will